SETTING UP SEMI-LOOPING IN TAILWIND
You can manually pin in Pinterest 4-5 times a day which will easily take about 1-2 hours a day. Not because it really takes that long, but because you will get trapped in the web of pins and click articles and completely forget to pin your own posts. I know, I’ve tried this. It happens to me every time I go into Pinterest. The temptation is just too great.
So I use Tailwind to schedule my pins and prevent myself from wasting hours and hours on this fantastic platform!
For you to be able to use my Tailwind strategy exactly, you’ll have to have at least 7 of your own pins ready to go. If you don’t have 7 posts yet, you can create 2 pin images per post!
Step 1: Find Your Best Boards
You’ll only have to do this setup once.
Go into Tailwind and look under Track Your Brand Page > Board Insights. Here you will see the analytics of all of your boards, including yours and any group boards you are a part of. Uncheck the top boxes of Secret Boards and Regular Boards. You only want to be looking at the Group Boards.
Then under the Virality score, sort the numbers by descending order. You want to see your most viral group board at the top.
Now take your top 7 boards that are in the same category and write down all 7 of those names, or copy and paste them – but just remember which 7 they are because we will be using them in the next step.
Also, make sure they are all in the same niche or category. For example, my list of 7 boards are all about blogging, even though I do have some very high virality boards in completely different niches.
- Board 1
- Board 2
- Board 3
- Board 4
- Board 5
- Board 6
- Board 7
Got your top virality group boards in the same niche? Great! Let’s go to the next step.
If you don’t have enough group boards, you can include a few of your niche personal boards in this strategy.
Step 2: Setup Your Board Lists
In your Tailwind dashboard, go to Publish and click on Board Lists.
You will be creating 7 board lists. Each one will contain all 7 of your boards but you will offset the list by one every time. See the image below for an example:
When you are done you will have 7 board lists with your top boards. Make sure to include the list number on each group’s title. This will make it easier when you start scheduling your pins.
This was the hardest part and you only have to do this once. Now you’re ready to pin!
Step 3: Schedule Your Pins
Go to your featured board on your Pinterest account. Select the pin you want to schedule and click on the blue Tailwind button. (If you don’t see the button, you may need to install the Tailwind Chrome extension).
Type in the name of your first group board list. If you had the list numbers in our titles, you can just type in “1” and you should see the list pop up.
Click on the “Use Interval” button at the bottom of the box. This will delay your pin by a defined amount of time before it pins to the next board in the list. I normally set the delay for one day. This staggers my pin to go to my first board on day 1, my second board on day 2, my third board on da 3 etc. (See the crosstab image for clarification)
Once you have your interval decided. Click on “Set Interval.”
Then click on “Schedule Now”.
Now go to your next pin that you would like to schedule, and repeat the process. But for your second pin, choose your 2nd group board list.
Repeat this process for a total of 7 pins and be sure to set an interval of one day for each scheduled pin.
After you are done your schedule will look like the one below. Pin 1 will go to the first board in your group board 1 on Monday, to the second board in group board 1 on Tuesday, etc.
This may be a bit overwhelming at first, but it works really well! I use this strategy because it’s not spammy. One pin a day per big group board is my strategy.
If the feeds in the boards do not move fast enough, you can increase your time interval to more than one day.
Now that I have all of my group board lists setup, it only takes me about 15 minutes once a week to schedule my pins for the week. Once a week I’ll do a quick glance at my top 7 group boards to make sure I’m not spamming the board.
If the feed moves too slow, you may want to double check and set a larger interval between your pins, or remove that board from your lists.
Loop it Longer
This strategy goes through my best boards and drips in my pins one per day per board. Theoretically, if you wanted this to run for longer than a week, all you’d need to do is create more board lists with more boards on each one.
For example, if you wanted 1 pin to run for 30 days, you’ll need to create 30 board lists with 30 boards on each one. Once you have that step completed, you’ll be able to schedule 30 pins to run for the entire month and never have to bother with it again.
The reason why I like to keep it at a week is because I like to check in on my pins weekly. I like to decide which pins to push each week because I may have a different need that week. Do I need traffic? Do I need email subscribers? Or to sell a product? Each week I tweak which pins run in my Tailwind schedule. Continuous improvement momma!
Side note: I do have multiple group boards set up for different categories of boards. I took the above method and doubled it, so I actually have 14 group board lists which enables me to schedule more pins for the week.