If you’re ready to take the next step and learn how to sell your digital products online, we’re so happy to be with you during this transitional phase! And trust us, we were once where you are now. Figuring out how to start and implement the process is the reason that many people often find themselves standing frozen in time.
We refuse to let that happen to you. And we want to help you live like we do where you can earn money from your products and retire early just like John was able to do. We’re blessed that we get to treat every day like a Saturday because of how we’ve set up and scaled our online business.
And don’t get us wrong…we LOVE to work but we also love that we can take a day off and literally do anything that we want as well. And even more than that, we want this for you as well.
In this post, we’ll cover the different tools to use online to be able to sell your digital products. We’ll go through our top 7 choices, list out what we feel is right, how to get started, what to do, and go over the pros and cons of each as well.
Just be aware that there is no one tool that is perfect that can rule the entire platform of online options. And make certain to read all the way to the end where we’ll give you our personal recommendations and opinions on where we feel strongly about where you should initially get started.
(P.S – If you’re confused or need help or want to learn more, this is what we’re here for. We’re always happy to help and go Live often on YouTube and Facebook – so subscribe and hit.that.bell!)
*This post contains affiliate links. If you make a purchase through a link below, we’ll receive a commission – at no extra cost to you. Please see our Disclaimer for more information.
7 Ways To Sell Your Digital Products Online
Before diving into the digital products, make certain that you do take the time to check out our latest offering, the Little Product Launch Kit. We literally tell you how to create products and what to do to get them ready to sell fast.
Okay, shameless plug over…;-) Onto our recommendations for the best ways to sell your digital products online.
We used SendOwl about 5-6 years ago and this is where I sold my first digital product EVER. It was an ebook and I was so proud of it.
SendOwl makes it super simple to upload digital products and typically takes about 3 minutes or less to do. Once the product is uploaded, you’ll get a specific link that you can then add to your blog post, your email sequence, or post on social media that will drive people to click it and in the end, hopefully, purchase your digital file.
The cost associated with SendOwl is about $15 per month, but this will allow you to customize your products and have 30 of them available for purchase at any given time.
The cons of SendOwl need to be considered as well. Some of the biggest negatives are:
- Transaction fees
- No option to build a robust funnel to be able to upsell or down-sell your customers
- No course creation option
- Not the best checkout experience for your customers
Even though this is on our list, it’s not really one that is at the top of our recommendations. It works but it just flows kind of funky. When the customers click on your link, it takes them to this weird blank page and that might have them put up a red flag about feeling safe inputting their credit card information. This, in turn, means that you’ll lose sales.
We’ve also found that compared to other online digital platforms, it’s not really that high converting, either.
If you’re a fan of plug-ins, you might find that you really enjoy WooCommerce. It’s created by the makers of WordPress and it runs directly inside WordPress as well.
All you literally have to do is click a few buttons and you’ll have a store on your site, AND it’s free to set up as well.
BUT…the devil is in the details.
The plugin is pretty powerful as it can help you sell products, sell bookings, and literally do almost anything that you need. BUT keep in mind that if your site goes down or crashes, this means that this is also going to go down as well.
This means that you’ll have to have the knowledge on how to get it back up and running and that takes time and energy. This also means that you’ll want to back up your site a lot and as we all know, extra plug-ins can really slow down your site speed as well.
And now that I’ve been a total Debbie Downer, there are positives to using this plugin also.
- No fee for using but as you grow, you’ll have to invest
- Able to do a multitude of options
While this isn’t our favorite, it does get the job done. We also don’t feel that the product pages are easily optimized. They’re limited and the flow of them does tend to feel a bit boxy as well.
However, if you have this already and it’s working for you, stick with it. These are totally just our opinions based on what we’ve experienced in the past before moving on to something else or another option on this list.
Three cheers for Teachable! All our courses and products are on Teachable
I started them about 4 months after SendOwl and I’m so happy that I did. I took the leap and moved all my products and courses to Teachable and it’s worked out really, really well.
Teachable is great for creating coures and it’s a super popular platform that I know my students love.
I also love having all my products in one place and it also helps to build my trust with my audience, too. Because let’s be real…if I up and moved all my stuff from Teachable, it really might set off some alarms. And since we have 90,000 students on Teachable, that’s literally the last thing that we want to do.
While Teachable is great for course, it can work for PDF’s and ebooks and printables as well. You do have the option for adding video which does add more value.
There is also an option to upgrade to a funnel but that will require a fee.
What I currently use is the professional plan and I pay $99 a month for all the features. It’s pricey but for me, worth it. Many people start on the $29 starter plan and then find out later that they can upgrade, which is totally fine.
If you do start out on the starter plan, there is a 5% transaction fee that is tacked on to each purchase. If you sign up for the professional plan, the transaction fee is dropped.
Check out my Course by Number where I go over how to set up and start selling in detail.
While I understand that Teachable can be pricey, don’t forget that you’re running your business on it. Looking professional is important and having the technical support that Teachable offers if something goes wrong is a HUGE value in itself.
We actually use this to sell everything that we have but we then hook up to Teachable to deliver it all. (Don’t worry, it’s not as confusing as it sounds!) We moved from doing our transactions from Teachable to ThriveCart as it provides a much better user experience by being able to offer targeted products with more flexibility.
It also has really cool automation and the ability to tag buyers and customers so that they can then dive in and make the best choices for their needs.
Since we have over 30 products that we sell, ThriveCart helped us to do a ton of upsells and down sells, which is awesome. When we started using ThriveCart, we immediately saw a $500 lift per day just from adding their funnels.
I think that the monthly fee is worth it but it’s not perfect for everybody. BUT WE REALLY DO LOVE IT.
Pros of using ThriveCart:
- Can have unlimited products
- Excellent for creating upsells or down sells
- Great for offering special deals and bonuses
The other really cool part about ThriveCart is that they have a stellar affiliate program. And if you don’t currently get a ton of traffic to your site, this is a great way to incentivize people to push your products to them to help drive traffic to your site.
The negatives of using ThriveCart are that it does have a big upfront investment.
We get that it’s a big fee…We didn’t start here first actually because of that intial fee.
However, since their cost is a $495 one time fee, you literally just have to pay for it once and then you get to use it for life. It does a great job of getting the job done and is super duper simple.
If you want all of the free bonuses on ThriveCart and to learn how to use it – just go through our affiliate link and make your purchase.
We all know and love Etsy, right? It’s extremely popular and super easy to start. You can literally go right now, create a free account and in 30 minutes upload for PDF or digital file to start to sell. (this doesn’t mean you’ll make a sale but you’re getting your foot in the door to start!)
Etsy is awesome if you don’t have a blog yet or are just wanting to list a few printables or an ebook. It’s a super-duper simple platform that is used to drive sales.
And if you take your time and get to know how to do keyword analysis and take great pictures, your products have a great chance of doing really, really well.
There is a cost associated with Etsy, however, every time you load a product. They’ll charge .20 per item listed and do charge a 5% transaction fee as well.
Super popular, super easy to get started. Go right now, create a free account and in 30 minutes you can upload your PDF or digital file and get started. This doesn’t mean you’ll make a sale
And if you have a blog, you can link directly to your Etsy store easily, too.
The biggest issue that we have with Etsy is that there is a ton of competition. People might click on your product link to go check out your Etsy store but then see all the other options to buy as well.
HOWEVER, if you create an awesome product, you should start to see results.
Check out my Printables by Number course on the ins and outs of how to use Etsy.
It really is a great place to get started selling digital products online.
This is a brand new tool and we wanted to pass it along for you all to check out. It does have fees but you can try it out for an initial cost of just $1 to see what you think. (and if you do decide to go for it, it does have just a one-lifetime payment option and there are no other fees, ever)
Influencer Soft is a great online platform because you can literally do everything in one place, with one login. This means that you can create a sales page, landing pages, courses, etc., and have them all flow together without stress.
Since everything is in one place, it’s simple to get it to all flow together.
HOWEVER….since it’s a jack of all trades, that also means that it’s a master of none.
It does a good job of integrating all the tools but they’re not the “best” that there are.
Bonus: You’ll get all the goodies on how to use Influencer Soft if you use our affiliate link to make your purchase.
But in terms of getting things up and launched with simplicity, this is a great way to go.
We actually used this digital platform to create the landing page for our Little Product Launch Kit if you want to check it out and see what it looks like! We built it entirely using Influencer Soft and it’s converting really, really well.
Convertkit is normally just an email marketing platform but about 6 months ago, that was all changed. They added an e-commerce side to it so that you can now sell your digital products like printables, ebooks, coaching classes, etc. directly on their platform.
You’re combining the ability to do your email marketing and selling of products, together.
And even if you’re on the free version of Convertkit, you can still collect payments for sales as well! That’s nuts and crazy awesome!
The negatives that come along with this is that there isn’t a funnel capability, but besides that, it’s a fairly simple process that can easily convert to sales.
If you want to learn how to create printables and sell them through Convertkit for free, here is the course for you!
Which digital online platform is right for you?
While this ultimately has to be your choice, we do have our recommendations as well.
If you’re just getting started and you’ve never sold before:
Use Convertkit and Etsy at the same time
With a simple one time set up with Etsy and no need to worry about updating or checking in, it’s a super simple process to start selling fast. And when you combine that with Convertkit, you can then focus on building your email list and also listing specific products at the same time. One time set up with Etsy, no updating, no checking in 0 you load and good to go
Our other recommendation and idea to think about is:
The reason for this is that some people fall off right in the beginning as it’s hard to get started and scale their sales and business. And if you sign up for something free, you aren’t taking the steps that you need to invest yourself completely or hold yourself accountable. And if you’re not invested, your motivation to keep going just might stop.
But remember…It’s always darkest right before the dawn, right?
If you’re just getting started, consider signing up for Influencer Soft and try it out for a couple of weeks to see if you like it. It might be an investment but then you’re committing yourself to success.
As you start growing and you start to want to sell courses, you can then combine the powerhouse combination of Influencer Soft and Teachable. These two offer great value for scaling your business.
We’re not here to tell you exactly what to do. You have to consider your budget and the risk factors that might happen as well.
And ultimately, the tool isn’t what is going to make or break your success. YOU being there and being genuine is what is going to matter. Your products and choices can grow with you as you rock and roll.